Crowdfunding Campaign Creation: The "About Me" Section

Posted on: 16 September 2020

If you're getting ready to create your first crowdfunding campaign, you want to be sure that you have the best possible chance of success. This is most likely to happen if you follow the best practices for crowdfunding. The key is to properly present yourself and your campaign so that would-be investors feel confident in your mission and your campaign. Here's a look at some of the things you should consider when creating the "About Me" section of your campaign.

Make It Personal

The most important strategy for your "About Me" section is to make it as personal as you can. Crowdfunding platforms are really disconnected, so the more you can help your prospective investors feel like they know you, the better.

Instead of just including a block of text, record a video. The personal touch will go a long way with potential investors. If possible, include some pictures of yourself and your family. When your investors see that you're not afraid to really put yourself out there, they can have more confidence in making the investment.

Explain Your Passion

Not only should you make your "About Me" section as personal as possible, but you should also make sure that it clues your prospective investors in on why you are doing what you're doing. Show your passion for the project or explain how you ended up pursuing it.

When your investors can understand what the project means to you, what you've invested in it up to now, and what you're hoping to see from it, they can better evaluate whether or not it's going to be a worthwhile investment.

Anticipate Questions

As you craft your message for your "About Me" section, whether it's video or text, you should take some time to think like an investor and anticipate any questions that they might have. If you were looking to invest in a crowdfunding campaign, what else might you want to know after your "About Me" information? 

If you have trouble remaining objective enough to do this part, have a few people who aren't familiar with your project look over your information and provide any questions they may have.

Whenever you can anticipate questions and answer them up front, you have a better chance of connecting with your potential investors and seeing some success from your campaign.

These are a few of the things that you should think about when you're creating your crowdfunding campaign's "About Me" section. Take your time and make sure that it really conveys the message you're hoping for.